App Development and Growth in the AI Era
Gökçe Nur Oğuz & Doruk Kaşoğlu
Taking AI-powered consumer apps from Türkiye to the global market: development speed, growth channels and scaling.
Watch on YouTube ↗Home/Podcasts & Talks
Podcasts & Talks
In podcasts, panels and interviews on mobile app growth, user acquisition, monetization and AI, we share the strategies we’ve tested in the field with the industry (most sessions are in Turkish).
Growth Engineering for Games #1
Umur Doruk Kaşoğlu x Ceren Tunay
Growth engineering for games: user acquisition, creative testing loops and data-driven UA strategies that scale.
Watch on YouTube ↗Panel: Mobile App Monetization
Murat Menzilci, Doruk Kaşoğlu, Celil Bozkurt
A panel on revenue models for mobile apps: subscriptions, ad revenue and hybrid monetization.
Watch on YouTube ↗What Is Growth Hacking (Growth Marketing)?
Guest: Doruk Kaşoğlu
The concept of growth hacking, the core principles of growth marketing and first steps for startups.
Watch on YouTube ↗Ad-Driven Growth Strategies for Subscription Apps
Umur Doruk Kaşoğlu
For subscription apps: recent changes across ad platforms, reading ad data correctly, and the new opportunities web-to-app opens up.
Watch on YouTube ↗The Subscription Economy and the New Loyalty Playbook
Speaker: Doruk Kaşoğlu
User loyalty in the subscription economy: reducing churn, increasing renewal rates and creating long-term value.
Watch on YouTube ↗Adapty Podcast: Adil Bilici & Doruk Kaşoğlu
Adil Bilici & Doruk Kaşoğlu
A conversation on hands-on experience in mobile app marketing, subscription models and performance advertising.
Watch on YouTube ↗Not Just Another App: How to Build, Scale, and Survive as a Founder
Speaker: Doruk Kaşoğlu
Building an app from scratch, scaling it and staying alive against the competition: the real challenges founders face, and how to solve them.
Watch on YouTube ↗Subscription, AI Integration, and the New Monetization Mix
Speaker: Doruk Kaşoğlu
Next-generation monetization models that combine subscriptions, AI integration and ad revenue.
Watch on YouTube ↗Let’s talk about growing your app
Let’s look together at how we’d apply the strategies from these videos to your own app.
Book a Call