Performance Marketing

Ad budget is the fastest lever for mobile growth, but also the easiest to waste. Poor targeting, optimizing for the wrong event or fatigued creatives can funnel a large share of spend into impressions that produce nothing. That's why we optimize your campaigns not just for installs, but for real value signals like trial starts, purchases or ad revenue.

Peax's performance marketing team manages Google, Meta, TikTok, Apple Search Ads, AppLovin and Yandex as parts of a single media plan. Each channel is strongest with different audiences and formats; we account for those differences when allocating budget across channels, validate results with MMP data and give you one report covering every channel.

Our Performance Marketing services

How we manage your budget

On a new account, we first validate measurement: if the MMP integration, event schema or attribution settings are wrong, no optimization decision can be trusted. Once measurement is solid, we set aside part of the budget for test campaigns and experiment with audiences, bidding strategies and creative variations in a controlled way.

Based on test results, budget shifts to the most efficient channel and campaign combinations. We scale gradually; because sudden budget jumps can disrupt a campaign's learning phase, we plan increases alongside performance data. Fatigued creatives are replaced with new ones, and segments that don't deliver are shut off.

Every month, we report clearly where the spend went and what it produced: you see cost, conversion and revenue metrics by channel in a single table. The budget plan for the next period is built on this data, together with you.