Mobile Strategy

The engagement covers an LTV/CAC-based growth model, a channel mix that defines the role and budget of each UA channel, a retention strategy, a monetization plan balancing IAP, subscription and ad revenue, and a measurement infrastructure setup. All of these come together in a single roadmap with clear goals and a phased execution plan.

We start with your current LTV, CAC, retention curves and ARPU; data from your MMP, analytics and store dashboards is usually enough. If your data infrastructure has gaps, we first build the measurement and KPI setup needed for decision-making together. The goal is for channel and budget decisions to rest on real unit-economics data, not assumptions.

It's a fit for mobile app and game teams that spend on acquisition but can't pin down profitability, and want to tie channel and budget decisions to a systematic model. For teams launching a new product, getting the growth model right from the start also determines how efficient future UA investment will be. Whatever your scale, the framework is built on the same principles.

The output is a phased roadmap covering your growth targets, channel mix and budget allocation. Clear KPIs are defined for each phase, and progress is tracked with metrics like LTV/CAC, retention, ARPU and payback. That way, the strategy isn't a document that sits on a shelf but a working framework that guides your team's day-to-day decisions.