WebtoApp Development

Web2App is a strategy that sends users from an ad to a web landing page or onboarding funnel first, rather than directly to the App Store or Google Play. Users complete the flow on the web, pay on the web, and then download the mobile app to access the product. That means you have the payment and first-party data such as email before the app is installed.

It delivers improvements in three core areas: web payments reduce the store’s cut, fully trackable web conversions that aren’t hit by ATT/SKAN signal loss sharpen ad optimization, and paywall and pricing tests open up room to grow LTV. You can also manage acquisition metrics like CAC and ROAS far more reliably with web data.

We start by designing a conversion-optimized landing and onboarding funnel. We then set up a store-policy-compliant web payment integration with providers like Stripe, and use deep links to move paying users seamlessly into the app. With pixel- and CAPI-based server-side measurement, we make the flow trackable end to end and optimize it through paywall and pricing A/B tests.

It’s a fit for mobile apps and games with subscription or in-app purchase revenue. Teams facing rising ad costs, looking to cut store fees, or struggling with measurement after ATT benefit most. For mobile games, we also build web shops (D2C) that offer discounted coin and item sales outside the app stores.