App Store Assets

The service covers icon design, screenshot sets, preview videos and feature graphics for Google Play. Every asset is designed for conversion, to get your value proposition across in seconds. On top of that, we measure variations with CPP and A/B tests and prepare localized creative for different markets, so your set isn't just attractive but a measurable conversion tool.

By testing, not guessing. We compare variations through CPPs on the App Store and store listing experiments on Google Play, measuring the conversion impact of the icon, screenshot order and video separately. The winning variation is chosen by data, and what we learn feeds the next design round. Your store listing is managed as a test loop that keeps improving.

Yes. Localized creative is part of the service. That means more than translating text: it means adapting the visual flow, the highlighted features and the style to each market's expectations. We adapt a winning screenshot set to the language and cultural context of each target market and track conversion in each market with its own data; a single global set won't perform the same everywhere.

Yes. The first few visuals on a store listing drive most of the download decision. Users scan the icon, the first two screenshots and the preview video, if there is one, and decide within seconds. That's why we build the visual hierarchy to lead with your strongest value proposition and validate its impact with CVR and download metrics; our design process runs on measurement, not intuition.