App Store Optimization

It depends on how competitive your category is, the state of your current store listing and your app's history, so we don't commit to a single timeline. We run ASO as a continuous optimization cycle, not a one-time tweak: through metadata updates, creative tests and rank tracking, we regularly report progress on keyword rank, CVR and organic downloads.

It includes keyword research based on volume and intent, metadata optimization across title, subtitle and description, A/B testing of icons, screenshots and videos, competitor and category analysis, and review and rating management. We also manage the halo effect between paid UA and organic, so ASO is designed as a system that works together with your ad campaigns rather than in isolation.

Closely: paid UA volume can influence store rankings and organic visibility, which is known as the halo effect. We manage this synergy deliberately, tracking organic downloads and ranking shifts during campaign periods and designing a setup where ASO and UA feed each other. That way, we optimize the combined efficiency of both channels as a whole.

Yes, we work on both stores. The App Store and Google Play differ in ranking signals, metadata fields and testing tools: for creative tests, we use CPPs on the App Store and store listing experiments on Google Play. So instead of one template for both, we build a separate plan for each store that fits its own dynamics.