Ad Monetization

It covers mediation setup, floor optimization, ad format and placement testing, and regular reporting. We balance banner, interstitial and rewarded formats, and design a rewarded ad strategy that adds revenue without hurting the experience. The whole process is managed by tracking eCPM, ARPDAU and fill rate, and every format and placement decision is backed by test data.

We work with the leading mediation platforms, above all AppLovin MAX and Unity LevelPlay. The point of mediation is to raise eCPM by having multiple ad networks compete for the same impression. If you already have a setup, we audit it first and review your network and waterfall configuration; if not, we build a mediation architecture together that fits your app's formats and audience.

In the short term, it can; but excessive ad density erodes retention and long-term LTV. That's why we never read ad revenue in isolation, but alongside user experience metrics. We track how ads affect retention when making format, frequency and placement decisions, and set the UX-revenue balance to protect retention. The goal isn't a quick revenue bump, it's sustainable Ad LTV.

eCPM, ARPDAU, fill rate, show rate and Ad LTV are our core metrics, and we add the impact of ads on retention. That way you see how a change affects not just revenue but user behavior too. Through regular reports, we transparently share which networks, formats and placements are contributing, and plan the next optimization steps based on that picture.