Applovin

We manage user acquisition and monetization together, not separately. While we set up and scale AppDiscovery campaigns against D7 ROAS targets, on the MAX mediation side we handle setup and floor optimization to raise eCPM and fill rate. This integrated approach brings the path from acquired user to revenue under a single strategy.

After a ROAS-targeted campaign setup, we scale gradually based on D7/D30 ROAS data. What the algorithm needs most is a steady supply of creative; we iterate regularly with gameplay videos and use the winning variations to grow volume while keeping CPI under control. We plan budget increases so they don't erode profitability.

We configure your MAX mediation setup to increase eCPM and fill rate. By testing floor prices, we find the balance between revenue and fill, and use A/B tests to confirm with data which setup contributes more to ARPDAU. We report results transparently through CPI, ROAS, eCPM and ARPDAU.

AppLovin is a powerful ecosystem, especially in mobile gaming, creating value both in user acquisition through AppDiscovery and in ad revenue through MAX. It's a good fit for ad-monetized games and for apps that want to scale. On a free call, we can look at your current ROAS and eCPM data together and clarify which side to prioritize.