Product Strategy

We map the user journey end to end and pinpoint funnel drop-off points with data. Building on that, we recommend a product roadmap covering improvements to onboarding and activation flows, retention mechanics, impact/effort-based feature prioritization and the setup of activation and retention KPIs. The goal is for every acquired user to reach their first moment of value quickly.

We examine the funnel step by step using your analytics data, quantifying exactly which screen users drop off on and before which action. By reading behavioral data by cohort and segment, we separate whether an issue affects all users or a specific group. Findings become hypotheses that are validated with A/B tests.

We prioritize every recommendation with an impact/effort assessment and turn it into a phased roadmap that fits your team's capacity. Wherever possible, we roll out changes through hypothesis-driven experiments and A/B tests, so you can see in the data which improvements actually move activation, retention or churn. Implementation is done in collaboration with your product team.

It's a fit for product teams that have scaled user acquisition but whose activation, retention or conversion is falling short of expectations. Teams who feel they aren't getting a return on marketing spend, or who want to reduce churn or shorten time-to-value, also benefit from this work. On a call, we'll look at your funnel data and identify the biggest opportunities together.