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Creative & Content

AI Video

We multiply your video creative testing volume with AI-powered production, finding the winning variation through fast iteration to lower CPI.

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Metrics we optimize
Production Speed▲
CPI▼
Test Volume▲
CTR▲

In performance creative, finding the winning formula comes down to testing many variations quickly. AI-powered video production cuts production cost and time, dramatically increasing test volume.

At Peax, we combine AI tools with human creativity and performance data, speeding up the creative testing loop and lowering CPI with on-brand video variations produced fast.

Our approach

AI-powered production

Fast, cost-efficient video production.

Variations & localization

Multilingual, multi-format versions.

Hook & format testing

Finding the winning openers.

Brand consistency

Output that stays true to your brand.

Performance iteration

Continuous, data-driven improvement.

Scaling

Multiplying the creatives that work.

Metrics we focus on

We manage AI video production against test volume and performance metrics:

Production SpeedHow fast creatives are produced.
Test VolumeNumber of variations tested.
CPICost per install.
CTRClick-through rate.
Hook RateFirst-second retention.
Win RateShare of winning creatives.

Frequently Asked Questions

How is AI video production different from traditional production?

The key differences are speed and test volume. AI-powered production lowers cost and time per video, so you can test far more variations on the same budget. It complements traditional production rather than replacing it: we find the winning formula through fast iteration, then, when it makes sense, reproduce the best concepts at higher production quality. The result is a much shorter creative testing cycle.

Will AI-generated videos stay true to our brand identity?

Yes. Brand consistency is a dedicated checkpoint in the process. We use AI tools alongside human creativity: our team develops the concepts and scripts, and outputs are reviewed and edited against your brand's visual language, tone and messaging. Every variation that goes live passes a brand-fit check, however fast it was produced; speed never comes before consistency.

Can the videos be adapted to different languages and formats?

Yes. Variations and localization are core parts of this service. We quickly turn a winning concept into multilingual versions and every format each channel requires. Because AI-powered production lowers the cost of these versions, feeding multiple markets and platforms from a single concept becomes far more efficient than the traditional way, and each market's performance is tracked with its own data.

Who is the AI video service for?

It's a fit for mobile app and game teams running performance campaigns who want to increase creative test volume. Teams whose production capacity can't keep up with creative demand, who publish in many markets, or who want to test more variations on a limited production budget benefit most. It can also serve as an extra production layer on top of your existing creative pipeline.

Key terms for this service

Guides that explain the metrics in our reports, with formulas and worked examples:

Ready to speed up creative testing with AI?

Let's talk about what AI video production can add to your creative pipeline on a free 15-minute call.

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