Meta Ads

We manage budget through a simple campaign structure and the right conversion signals. In Advantage+ App Campaigns, we run the algorithm on fresh data fed by CAPI, and use value optimization and tROAS targets to steer spend toward high-LTV users. Our creative testing cycle quickly weeds out underperforming variations, so we grow scale while protecting profitability.

We set up SKAdNetwork and Meta Conversions API integration for accurate, server-side measurement. We combine MMP data with Meta data and track CPI, ROAS and retention in a single reporting framework. That way, despite iOS measurement limits, campaign decisions rest on an integrated, reliable dataset rather than incomplete dashboard data.

Creative is the biggest driver of performance on Meta. We run a creative testing engine that systematically tests hook, format and message variations: each round brings new concepts, winners are scaled based on data, and fatigued creatives are refreshed. This cycle lowers CPI while continuously supplying the creative variety Advantage+ campaigns need.

Our transparent reporting combines MMP and Meta data in a single framework. Alongside cost metrics like CPI and CPA, we regularly share quality metrics such as D7/D30 ROAS, D1/D7 retention, ARPU and hook rate. So you can clearly see that campaigns deliver not just installs, but revenue and user quality.