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Creative & Content

Motion Design

We grab attention with motion graphics and animation, producing motion content that lifts hook rate, watch time and conversion.

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Metrics we optimize
Hook Rate▲
Watch Time▲
CTR▲
CVR▲

Motion is one of the most effective ways to capture attention and deliver a message fast. Good motion design stops the scroll in the first second, tells the story smoothly and drives a clear action.

At Peax, we produce motion graphics for ads, in-app experiences and social media, lifting watch time and conversion with on-brand, performance-driven animation.

Our approach

Concept & storyboard

Pre-production that shapes the narrative.

2D/3D motion

On-brand motion graphics.

Logo & brand animation

A consistent brand identity.

Ad motion

Performance-driven short formats.

In-app micro-animations

Details that make the experience feel smooth.

Format adaptation

The right output for every channel.

Metrics we focus on

We produce motion content against attention and conversion metrics:

Hook RateFirst-second retention.
Watch TimeTime spent watching.
Completion RateShare of viewers who finish.
CTRClick-through rate.
CVRConversion rate.
EngagementInteraction.

Frequently Asked Questions

What types of content does your motion design service cover?

We produce performance-driven short formats for ad campaigns, 2D/3D motion graphics, logo and brand animations, and in-app micro-animations. Every project starts with a concept and storyboard phase, and through format adaptation, deliverables come in the right size and length for every channel they will run on. Depending on your needs, we can work on a single video or an ongoing production model.

How does the production process work?

First, we clarify your goal and message and prepare a concept and storyboard that shapes the narrative. Once you approve, we move into on-brand 2D or 3D motion production. In the final stage, the content is adapted to the format requirements of each channel it will run on. We manage revisions together throughout, so you can see how the work is progressing at every stage.

How do you evaluate the performance of motion content?

We evaluate motion content on performance metrics before aesthetics: hook rate (holding viewers in the first second), watch time, completion rate, CTR and conversion rate are our core indicators. After launch, this data tells us which openings, pacing and messages work in the next production rounds, so each new piece learns from the last.

Do you create separate versions for different platforms?

Yes. Every platform has its own format, aspect ratio and length expectations, so format adaptation is a standard part of our process. We deliver the master content in vertical, square and horizontal variations, at different lengths and with channel-appropriate edits. That way, a single production gives you a consistent set for ads, social media and in-app use.

Key terms for this service

Guides that explain the metrics in our reports, with formulas and worked examples:

Ready to make your brand stand out with motion?

On a free 15-minute call, let's talk about your motion needs and performance goals.

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