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Optimization

Search Engine Optimization

We combine technical SEO, content and authority strategy to grow organic traffic and keyword rankings sustainably.

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Metrics we optimize
Organic Traffic▲
Rankings▲
CTR▲
Conversion▲

SEO isn’t a short-term tactic; done right, it’s an asset that compounds over time. Sustainable organic growth isn’t possible without all three: technical health, content that matches user intent, and authority (backlinks).

At Peax, we increase organic visibility through technical SEO audits, keyword and intent research, content strategy and internal linking, and we optimize traffic for conversions, not just volume.

Our approach

Technical SEO audit

Crawlability, indexing and site health fixes.

Keywords & intent

An intent-based keyword and content map.

Content strategy

A content plan that builds topical authority.

Internal linking & architecture

Site structure and link flow optimization.

Core Web Vitals

Page speed and experience metrics.

Reporting

Traffic, ranking and conversion tracking.

Metrics we focus on

We optimize SEO for qualified traffic and conversions, not volume:

Organic TrafficVisitors from search.
RankingsKeyword positions.
CTRClick-through rate in search.
ConversionsActions from organic traffic.
IndexingHealth of indexed pages.
Core Web VitalsLCP/CLS/INP.

Frequently Asked Questions

Where do you start with SEO?

We start with two parallel steps: a technical SEO audit covering crawlability, indexing and site health, and keyword research based on user intent. Together they show where your site stands today and where the opportunities are. From there, we build a prioritized action plan covering content strategy, internal linking and Core Web Vitals improvements.

When will SEO start showing results?

It depends on your site’s technical health, the level of competition and your existing content, so we don’t promise a fixed date upfront. Technical fixes usually pay off sooner than content and authority work, while well-planned content delivers compounding returns over time. We track progress with you through regular traffic, ranking and conversion reports.

Is content creation included?

Content is at the heart of our approach. We build a content strategy and plan based on an intent-driven keyword map and aimed at establishing topical authority, making it clear which page should answer which search. We support that content with internal linking and site architecture to build an organic engine that drives conversions, not just traffic.

How do you report on SEO performance?

Our reports go beyond volume: alongside organic traffic and keyword rankings, we track search click-through rate, conversions from organic traffic, indexed page health and Core Web Vitals such as LCP, CLS and INP. That way you can see the impact of your SEO investment on both visibility and business results in one view.

Key terms for this service

Guides that explain the metrics in our reports, with formulas and worked examples:

Ready to kick off organic growth?

On a free 15-minute call, we’ll review your site for technical SEO and content opportunities.

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