TikTok Ads

TikTok is one of the fastest-growing user acquisition channels for mobile apps and games. Thanks to the platform’s content-first nature, organic-feeling native creatives earn high engagement, which directly drives CPI and IPM. With the right creative and bidding strategy, you can reach a broad audience cost-effectively.

Spark Ads is a TikTok format that lets you turn organic posts into ads; because the content feels authentic to users, it usually converts better. We pair this format with our UGC-style production pipeline, testing trending sounds and hook variations to find and scale the best-performing creatives.

We measure conversions accurately with SKAdNetwork (SKAN) on iOS and an Events API setup on the server side. This foundation ensures automated bidding strategies are fed the right signals. We report CPI, IPM, ROAS and retention transparently in a single dashboard and make campaign decisions based on that data.

Yes. We run a fast, platform-native creative pipeline with lots of variations. We regularly test UGC-style videos, trending sounds and different hook variations, and pick winning creatives based on hook rate and watch time. That keeps campaigns fed with fresh content and ahead of creative fatigue.