User Generated Content

Users trust real people’s experiences far more than polished ads. Authentic creator-made content drives higher engagement and conversions, especially on TikTok, Instagram and Meta, and often lowers CPI as well. A trustworthy, natural delivery helps cut through ad blindness and lets your brand build a more genuine connection with its audience.

We match creators from our network to your brand, product and target audience. We look beyond follower counts to content style, natural delivery and fit with the target platform. We then prepare a performance-driven brief and script so creators can make content in their own voice that still serves your campaign goals.

It starts with the brief and script, with content direction guided by performance goals. Creators produce authentic videos, and we adapt them into platform-specific formats and variations. Once live, content goes through performance testing; the best-performing formats are identified from the data and scaled.

We track every piece of content with metrics such as engagement, CVR, CPI, watch time and shares. We test different creator, script and format variations against each other to find the winning combinations. That data feeds future briefs too: strong angles are multiplied, weak ones are cut, and the production pipeline keeps learning and improving.