Yandex Ads

Yandex is a strong alternative in Türkiye and especially in CIS/Russian markets. Through search and its broad ad network, it gives you access to a user pool that differs from other platforms. For brands looking to grow in these markets or diversify their channels, Yandex offers a cost-efficient acquisition opportunity with relatively low competition.

We structure campaigns by search intent, audience and geography. Search campaigns target intent-driven keywords, while network campaigns balance reach. Market-based segmentation keeps CPI under control, and we prepare ad copy and visuals tailored to each target market so the message lands with the local audience.

We configure conversion tracking properly before launching campaigns, because budget efficiency is only possible with accurate measurement. We then focus on cost efficiency with automated bidding strategies and regularly adjust bids and segments based on performance data. The goal is to steer your budget toward the searches and audiences that drive the most conversions.

Our transparent reporting regularly covers CPI, CR, CPA, ROAS, CTR and market reach. You see clearly which campaigns, keywords and audiences drive conversions and at what cost. Reports include not just results but also next-period optimization steps and budget recommendations.